Can ONE product do it all???
Within the past year, the term "BB", or Beauty Balm, has gotten VERY popular in the beauty industry. There are an abundance of BB's on the market, from the higher end cosmetics lines to the drugstore staple brands. So what is the big deal with all of these new products?
Well before I elaborate, I'd like to state, BB's are really nothing new. They are essentially what used to be called tinted moisturizers, repackaged and spruced up. Tinted moisturizers were always popular with the active crowd, with the oily skinned ladies, and with the women who didn't like the feel of makeup on their faces. They were summertime staples for women who didn't want a heavy liquid foundation, or a thick solid stick foundation that melted in the heat and that looked very conspicuous as it slid down their faces as they perspired.
Then came the advent of mineral makeup, most notably Bare Escentuals. Mineral foundation cornered the foundation/makeup base market very quickly, and soon every company was clamoring to put out a powdered mineral product that could be swirled on with a kabuki brush.
Now I really like mineral foundation, but the "fad" has waned, and the fickle beauty market went on to look for the next big thing. Today, it is the Beauty Balm, which as I said is a tinted moisturizer--a regular facial moisturizer + a foundation like tint. Many of todays BB's have added sunscreens, which further simplify the morning routines of busy women. I like this, as anything that will keep a lady from complaining about the extra step of applying sunscreen is a big + in my book. BB's may also add other ingredients to help with firming or mattifying depending on the skin it is indicated for.
Why have I not run out and bought a BB yet? Well, my regimen is way too complicated (and satisfyingly so) for me to be satisfied with a BB. I switch up my products on a day-to-day basis, and usually use a serum, a moisturizer, and a makeup primer with SPF. But I think they are nice products IF and ONLY IF you can find one to match your skin color and undertone.
Most mainstream brands make a Light, Medium, and Dark formula. This is a pet peeve for me! If someone like Katherine Zeta-Jones is considered Dark skinned, then what about the rest of us! This leaves out the Diva and those with even deeper tones. Boo!! Yes, most mainstream brands are made for people of European descent. But if you look hard, you can find some good ones that work for darker skin tones. And just because a formula says Medium doesn't mean it will work for every medium-hued Caucasian sister. If you have a warm undertone, a peach or rosy toned color will not do you any good. Just keep in mind, we are not cookies, so no there is no cookie-cutter formula to fit us.
I will be on the lookout for the best Beauty Balms in my next post. Stay tuned!